Packaging refresh
Reyes Hot Sauce has been a great project to take part in. This sauce is made by a personal friend, in which I was given the privilege to name and design their logo, packaging, and brand.
The name Reyes (translates to kings) is the owner's last name. This branding focuses on the aspect of homemade, using colours, typefaces, and graphics that evoke nostalgia and simplicity. The packaging graphic and primary colour change upon flavour, and the sandy beige background alludes to wood used for cutting boards.
